Sainsbury’s Toy Sale is an annual shopping event that offers deep discounts on the UK’s biggest toy brands from Barbie to LEGO. And we know when it is.
Update 11/10/23, 07:36
The sale is now live and we’ve listed the top toys for you.
Why is the Sainbury’s Toy Sale 2023 so exciting?
Previous years have seen up to 50% off some of the most desired requests to Santa this December including LEGO, Barbie, Nerf, Hot Wheels, and Playmobil. With the cost of living crisis biting into your budget, you’re going to want to mark this date in your calendar.
So what are we expecting?
We will be looking for Barbie this year since she’s globally dominating thanks to the film. LEGO is a timeless gift for kids and adults, and in previous years has seen deep discounts. We also expect to see merchandise for well-loved shows and films like “Frozen” and “Paw Patrol”.
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How do you get your hands on this year’s Sainsbury’s deals?
So when does it start? The Sainsbury’s Toy Sale is slated to be from 11th to 24th October 2023. We recommend you act quickly to make sure you can tick the things you need off your list while stocks last. If you can’t find what you want online, it is well worth googling your local stores as you might get lucky there. Some offers will be available exclusively to those who go in-store, and for previous sales, we have seen better availability there for some of the hottest items.
Do our editors have top tips to get the best of the Sainsbury’s sale?
Of course! Keep an eye on the dedicated hotukdeals discussion thread for breaking news on the best deals on the Sainsbury’s Toy Sale and how the prices compare to those available elsewhere. Our community of shopping experts is full of tips and tricks, from finding retailers willing to price match to places where you can actually find it cheaper.
You can also set up specific alerts for deals on brands you want on the hotukdeals app on iOS or Android, so we can do the work for you.